Business Challenge
Abel & Cole, one of the UK's most recognised organic food delivery companies, was operating on Microsoft Dynamics AX 2012, a platform increasingly limited in agility, supportability, and integration capabilities with modern cloud services. To maintain operational excellence, scalability, and long-term compliance, Abel & Cole made the strategic decision to upgrade to Microsoft Dynamics 365 Finance and Operations (D365FO).
However, the challenge was clear: the transition had to be fast, reliable, and minimally disruptive to their live operations. With complex business processes and time-sensitive supply chain operations, any delay or post-migration issue could impact customer satisfaction and fulfilment efficiency.
Approach
Veriland Consulting Ltd. engaged with Abel & Cole under a fixed-scope, 3-week delivery model—a highly ambitious timeframe for an ERP upgrade of this scale. Our success hinged on a meticulously orchestrated upgrade methodology and deep expertise in:
- Finance & Supply Chain structures in AX and D365FO
 - Data migration and reconciliation with rapid validation cycles
 - Code uplift and customisation refactoring
 - Regression testing acceleration, utilising our proprietary tooling
 - End-user enablement and hypercare support
 
Key deliverables included:
- Seamless migration of historical and transactional data
 - Uplift of all custom extensions and integrations
 - Full validation of business processes across Finance, Procurement, Inventory, and Reporting
 - Go-live cutover with zero data loss and minimal downtime
 
Outcome
Business Benefits
| 
 Area  | 
 Pre-Upgrade (AX 2012)  | 
 Post-Upgrade (D365FO)  | 
|---|---|---|
| 
 System Supportability  | 
 Legacy version with limited Microsoft support  | 
 Fully supported cloud ERP with automatic updates  | 
| 
 Integration  | 
 Manual processes and on-prem middleware  | 
 Native integration with Power Platform, Dataverse, Azure  | 
| 
 User Experience  | 
 Traditional UI, limited mobility  | 
 Modern, web-based UI with mobile and cross-device access  | 
| 
 Reporting  | 
 Fragmented with multiple data sources  | 
 Unified reporting with Power BI and embedded analytics  | 
| 
 Agility  | 
 Long lead times for changes or scalability  | 
 Agile customisation with Lifecycle Services and AppSource  | 
Country
United Kingdom
Segment
Medium Enterprise
Industry
Retail - Organic Food Delivery





