XenVit is a multinational vitamin and supplement manufacturer with production facilities, distribution centres and sales teams operating across the UK, Europe and Asia. The business produces own-brand and white-label supplements for major retail and pharmacy chains worldwide.
Veriland Consulting delivered a comprehensive Dynamics 365 Finance & Operations (FO) implementation spanning sales, marketing and customer service modules. Alongside the core ERP rollout, Veriland fine-tuned an open-source large language model on XenVit's proprietary data using Azure Machine Learning — accelerating product development, streamlining customer interactions and enhancing marketing output across XenVit's global operations.
XenVit had grown rapidly through acquisition, leaving the business with a fragmented technology landscape. Each region operated its own ERP, CRM and marketing tools, making it extremely difficult to gain a unified view of the global operation.
Veriland delivered a dual-track programme: a global Dynamics 365 Finance & Operations rollout to unify core business processes, and an AI initiative that fine-tuned an open-source foundation model on XenVit's proprietary data using Azure Machine Learning.
FO was deployed as XenVit's single global ERP, replacing the patchwork of regional systems. The implementation covered financial management, supply chain, manufacturing and — critically — the Sales, Marketing and Customer Service modules that unified all customer-facing operations onto one platform.
Veriland configured D365 Sales with standardised opportunity management, quoting workflows and pricing rules that work across all regions while allowing local market flexibility. Global key accounts are managed centrally with full visibility of activity across every market. Pipeline reporting and forecasting now operate from a single dataset.
Dynamics 365 Marketing was deployed to centralise campaign orchestration, lead scoring, customer segmentation and event management. Global product launches are now coordinated from a single platform, with regional teams executing localised campaigns within a consistent brand framework.
D365 Customer Service provides a unified case management system with a shared global knowledge base. Service agents across all regions access the same product information, troubleshooting guides and case history, ensuring consistent support quality regardless of where the customer is based.
Veriland's AI team selected an open-source foundation model and fine-tuned it on XenVit's proprietary data — including formulation specifications, clinical research summaries, regulatory documentation, marketing guidelines and historical customer interactions. The model was trained using Azure Machine Learning, deployed on Azure-managed inference infrastructure, and governed with strict data access controls to ensure XenVit's intellectual property never leaves their tenant.
The fine-tuned model powers several business capabilities: automated generation of product descriptions and marketing copy across multiple languages, intelligent search across XenVit's formulation knowledge base, AI-assisted customer service responses with product-specific accuracy, and sales enablement tools that help reps quickly surface relevant product data during customer conversations.
The combined FO and AI programme delivered transformational results across XenVit's global operations.
Global ERP platform covering finance, supply chain, manufacturing, sales, marketing and customer service across all regions.
Open-source foundation model fine-tuned on XenVit's proprietary formulation, regulatory and marketing data, deployed on Azure-managed inference with enterprise-grade security.
Azure Machine Learning for model fine-tuning, training orchestration, managed inference endpoints and monitoring — all within XenVit's own Azure tenant.
Power BI dashboards for global sales, marketing and service analytics. Power Automate for workflow orchestration across the D365 modules.
