Veriland ConsultingVeriland Consulting
  • Agentic Operations →

    • AI Transformation OverviewGoverned AI agents that run finance, IT and software delivery work. £39m in annual savings across two PE-backed clients.
    • Agentic Finance Operations (O2C, P2P)Order to cash, procure to pay and bank reconciliation run by agents. Your team handles exceptions and sign-off.
    • Agentic IT Operations (Ticket to Resolution)Agents triage, diagnose, fix, test and prepare the CAB pack. The CAB still decides every release.
    • Agentic Software Delivery (AI Testing, F&O)AI testing that verifies every Azure DevOps bug fix and tests the UI after every release.
    • Agent Governance & SecurityAgent identities, least-privilege access, segregation of duties and audit trails in every agent we deploy.
    • Client ResultsAnonymised results from three clients, measured before and after.
  • Water Utilities (MaxWater) →

    • Water Utilities OverviewSpecialist modular platform for UK water utilities — meter-to-cash, asset lifecycle, SCADA, Ofwat compliance.
    • MaxWater Platform & ModulesSix independent modules — pick what you need, own everything we build.
    • Day in the LifeSix interactive stories showing how MaxWater transforms daily work across every department of a water utility.
    • Day in the Life: OperationsSee how MaxWater detects a failing pump at 2 AM and gets it fixed before anyone notices.
    • Day in the Life: ProcurementFrom emergency parts order to delivery — automated procurement across the supply chain.
    • Day in the Life: ComplianceOfwat reporting, DWI sampling, and audit preparation — all automated, all audit-ready.
    • Day in the Life: FinanceCapital project budgeting, AMP funding, cost allocation, and invoice matching.
    • Day in the Life: Project ManagementAMP obligation tracking, earned value, regulatory packages, and programme board reporting.
    • Day in the Life: CustomerMeter reading, billing, customer complaints, and leak detection — the customer-facing story.
  • Fixed‑Price Accelerator Packages →

    • Business Central AcceleratorA rapid, fixed‑price implementation of Business Central for mid-market businesses looking to modernise finance, invoicing, stock and reporting — without complexity.
    • CRM AcceleratorA fast, simple CRM setup built on Dynamics 365 Sales or Customer Service — helping mid-market teams get better pipeline visibility and consistent customer follow‑up.
    • F&O AcceleratorA streamlined version of Dynamics 365 Finance & Operations for mid-market organisations needing stronger financial control, supply chain visibility, and structured operations.
    • AI Agent AcceleratorDeploy 1–2 AI agents that automate repetitive tasks (like reconciliations, order processing, or support responses) with a fixed, predictable cost.
    • Power Platform AcceleratorReplace spreadsheets and manual approvals with automated workflows, low‑code apps, and digital forms built on Power Platform.
    • Migration Packs (ERP / CRM)Move from legacy systems (Sage, Xero, QuickBooks, Access, Salesforce, etc.) to modern Microsoft platforms with a predictable, fixed‑scope migration.
  • Finance, Stock & Operations →

    • Business Central (SMB ERP)A modern, all‑in‑one cloud ERP for mid-market organisations. Manage finance, sales, stock, projects, and operations in one simple system that grows with you.
    • Dynamics 365 Finance & Operations (F&O)Enterprise‑grade finance, supply chain, and operations for mid‑market organisations that need deeper control and automation across their business.
  • Products

    • MaxWAM – Work Asset Management (Mobile, Offline, AI)A mobile‑first, offline‑capable asset maintenance solution with work orders, inspections, compliance checks, and AI‑assisted technician workflows.
    • MaxBudget – AI‑Backed Budget Management for ProcurementGives finance teams real‑time budget visibility for all purchase requests — including committed spend that hasn't been paid yet — reducing overspending and surprises.
    • MaxPortal – Ready‑to‑Use Portal for D365 BC / F&OA configurable customer/vendor/employee portal for Business Central or F&O, enabling self‑service access to orders, invoices, tickets, documents, and status updates.
    • MaxWater – Modular Platform for Water UtilitiesSix independent modules for water utility operations: meter‑to‑cash, asset lifecycle, SCADA integration, field service, Ofwat reporting, and capital project governance.
  • Insights

    • BlogInsights, tips, and thought leadership on Dynamics 365, Azure, and AI for UK businesses.
    • Case StudiesSee how we've helped other businesses transform with Dynamics 365 and AI.
    • Guides & TutorialsFree video tutorials and step-by-step walkthroughs for Dynamics 365, Power Platform, and Azure.
    • Tools & DownloadsFree tools and downloads, including FinOpsWorkbench for managing your Dynamics 365 and Power Platform environments.
  • Veriland Difference

    • How We WorkDiscover our agile, transparent approach to delivering successful projects.
    • Why Choose VerilandLearn what sets our expertise and partner-driven approach apart.
    • Delivery ExcellenceOur commitment to quality, on-time delivery, and continuous improvement.
    • Security & TrustHow we protect your data and ensure enterprise-grade security.
    • Our Microsoft PartnershipLeveraging our status as a trusted Microsoft Partner for your success.
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  • Contact sales
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Veriland Consulting

What We Do

  • Microsoft D365 F&O
  • Microsoft D365 CE
  • Microsoft D365 BC
  • Azure Ecosystem
  • Copilot for Business
  • AI Agents
  • Power Platform

Products

  • MaxWAM
  • MaxBudget
  • MaxPortal

Services

  • D365 as a Service
  • Team as a Service
  • Pay-As-You-Go Support

Insights

  • Case Studies

Company

  • About Us
  • Contact

Connect

  • Charter House, Charter Way
  • Macclesfield, SK10 2NG
  • 01625 569 777
  • enquiries@veriland.co.uk
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Company Reg: 08209902© 2026 Veriland Consulting. All rights reserved.
Dynamics 365 Sales logo
  1. Capabilities
  2. CRM Solutions

Microsoft Dynamics 365 Sales

Win more deals with a CRM that works in Outlook and Teams, and AI agents that prepare quotes and hand closed orders to finance.

Book a Discovery CallRequest a Demo
  • Overview
  • Where Agents Add Value
  • Copilot in D365 Sales
  • Key Benefits
  • Core Capabilities
  • Licensing & Pricing
  • D365 Sales vs Competitors
  • Migration Paths
  • Integration Capabilities
  • Industry Use Cases
  • The Veriland Approach
  • Why Businesses Trust Us
  • Frequently Asked Questions
  • Related Case Studies
  • Get Started

Overview

Microsoft Dynamics 365 Sales is an AI-powered CRM platform that unifies pipeline management, sales forecasting, and customer engagement in one cloud-based solution. It integrates natively with Outlook, Teams, and the wider Microsoft ecosystem.

  • AI-powered guided selling helps sales teams close deals faster.
  • Automatic activity capture cuts the time reps spend on admin.
  • One shared customer record gives every department the same view, so customers get consistent service.

Who is Dynamics 365 Sales for?

Sales teams of 5 to 500+ users in B2B or B2C environments. Companies outgrowing spreadsheets, HubSpot free tier, or basic CRM tools. Organisations that need pipeline visibility, forecasting accuracy, and a CRM that works within Outlook and Teams rather than as a separate application.

Dynamics 365 Sales holds the quotes and customer records where order to cash begins. Our AI agents work from there: they prepare quotes, hand closed deals to the finance system and keep the two systems in step. See agentic finance operations.

Where AI Agents Add Value in Sales

Sales is the front of order to cash. A quote becomes an order, the order needs a credit check, and the customer record has to match the finance system. Our AI agents do that legwork in and around Dynamics 365 Sales. Your sellers keep the customer conversations and the commercial calls.

The results below come from clients' own line-of-business applications, not from Dynamics 365 Sales projects. The method is the same: agents do the volume work and people approve the exceptions.

Quote Preparation

Agents draft quotes from the opportunity, current price lists and the customer's order history. A seller reviews every quote before it goes out.

Follow-Ups That Happen

Agents chase quotes that have gone quiet, log each contact against the opportunity and flag deals that need a seller's attention.

Order and Credit Handover

When a deal closes, agents pass the order to the finance system and prepare the credit check. People make every credit decision.

Clean Customer Data

Agents find duplicate accounts and records that no longer match the finance system. They fix routine cases and queue the rest for review.

Finance operations · PE-backed group

£32m

Annual savings

450+ FTE of capacity released

IT operations · PE-backed business

£7m

Added to annual EBITDA

70% Leaner IT organisation

Clients are anonymised at their request. See all results.

Copilot in Dynamics 365 Sales

Sell smarter with AI by your side

  • Draft personalised emails and follow-ups from CRM context with a single click
  • Prepare for meetings with auto-generated briefs summarising account history, open opportunities, and recent interactions
  • Get AI-driven opportunity scoring and next-best-action recommendations to focus effort on winnable deals
  • Ask natural language questions like “Show me deals closing this month over £50k” and receive instant, accurate answers
Sales team collaborating with AI-powered CRM tools

Key Benefits

  • Accelerate deals with guided selling and automated follow-ups
  • Improve forecast accuracy with AI-driven pipeline analytics
  • Unify customer view across marketing, sales, and service
  • Work where your team works — Outlook, Teams, mobile
  • Reduce admin time with automatic activity capture
  • Scale seamlessly from 5 to 500+ users without platform changes

Core Capabilities

Lead & Opportunity Management

Capture, qualify, and progress leads through configurable sales stages with automated lead scoring and assignment rules.

Sales Forecasting & Analytics

AI-driven forecasting with pipeline analytics, win/loss analysis, and embedded Power BI dashboards for real-time visibility.

Relationship Intelligence

Automatic relationship mapping, health scoring, and LinkedIn Sales Navigator integration to identify warm introductions and at-risk accounts.

Sales Automation

Automated sequences, follow-ups, approvals, and document generation to eliminate repetitive manual tasks.

Licensing & Pricing

Microsoft Dynamics 365 Sales is licensed per user per month with three tiers. Most mid-market organisations choose Sales Enterprise for Copilot AI and unlimited customisation. Veriland Consulting helps you select the right licence mix for your team.

FeatureSales ProfessionalSales EnterpriseSales Premium
Lead & Opportunity Management
Sales ForecastingBasic
Copilot AI Assistance
LinkedIn Sales Navigator
Relationship Intelligence
Custom Entities15UnlimitedUnlimited
Conversation Intelligence
Starting Price (per user/month)~£49~£71~£101

Prices are approximate and subject to Microsoft licensing terms. Contact us for a tailored quote.

Most UK sales teams start with Sales Enterprise for full Copilot AI and customisation capabilities, adding Sales Professional licences for users who need core CRM without advanced AI features. View our CRM Accelerator.

D365 Sales vs Competitors

Choosing the right CRM is a critical decision. Here is how Microsoft Dynamics 365 Sales compares with other popular CRM platforms used by UK businesses.

FeatureD365 SalesSalesforceHubSpot CRMZoho CRM
Native Outlook & Teams Integration
Built-in AI (Copilot)
LinkedIn Sales Navigator
Power Platform Extensibility
ERP Integration (BC/F&O)
UK Data Residency
Implementation ComplexityMediumHighLowLow

Comparison based on publicly available feature information. Individual capabilities may vary by edition and licensing.

Migration Paths

Switching CRM can feel daunting. These are the most common migration paths Veriland Consulting supports.

From Salesforce

Full data migration including contacts, opportunities, custom objects, and reports. User transition planning, workflow recreation, and integration repointing to ensure continuity.

From HubSpot

Contact and deal migration, marketing workflow handoff, form and landing page transition, and integration reconnection with your existing tech stack.

From Zoho CRM

Data extraction from Zoho modules, field mapping to D365 entities, automation migration, and user retraining with role-based adoption plans.

From Spreadsheets

Data structuring and cleansing, sales process definition, pipeline stage configuration, and comprehensive team training to establish CRM discipline.

Every migration includes parallel running, data validation, user training, and post-go-live hypercare support. Discuss your migration with us.

Integration Capabilities

Dynamics 365 Sales connects with the tools your business already uses. Native Microsoft integrations work out of the box, and the Power Platform ecosystem enables custom connections without code.

Outlook
Microsoft Teams
LinkedIn Sales Navigator
Power BI
Power Automate
Business Central
Finance & Operations
SharePoint
Power Apps

Need a custom integration? Veriland builds bespoke connectors using Azure Integration Services for complex, high-volume data flows. Learn more about our integration services.

Industry Use Cases

Dynamics 365 Sales is not a one-size-fits-all CRM. Veriland tailors implementations to match the specific sales processes and industry requirements of each client.

Professional Services

Project-based selling, relationship management, repeat business tracking, and proposal automation.

Manufacturing

Quote-to-order processes, distributor management, product configuration, and volume pricing.

Retail & eCommerce

B2B sales portals, wholesale ordering, customer segmentation, and loyalty programme integration.

Distribution

Account management, territory planning, volume pricing, and order tracking.

The Veriland Approach

Veriland Consulting makes switching to Dynamics 365 Sales straightforward. Our proven methodology minimises disruption and maximises user adoption.

Discovery & CRM Audit

Assess current sales processes, data quality, and technology landscape to identify quick wins and long-term goals.

Solution Design

Configure D365 Sales to match your pipeline stages, automation rules, approval workflows, and reporting needs.

Data Migration & Integration

Migrate contacts, opportunities, and history from your existing system; connect to ERP and marketing platforms.

Training & Adoption

Role-based training for reps, managers, and admins with adoption KPI tracking and ongoing support.

Why Businesses Trust Veriland

£39m
Annual savings across two PE-backed clients
580+
FTE of capacity released
3
Agentic transformations delivered
19
Published client case studies
Abel
ABF
AB Mauri
ACH
Air Liquide
Arrow
Browne Jacobson
Capgemini
EDAM
Eurofins
Graham & Brown
Normet
NHS Great Western Hospitals
Octavia Housing
Sea Cohort
Wessex Searches
Wessex Water
Abel
ABF
AB Mauri
ACH
Air Liquide
Arrow
Browne Jacobson
Capgemini
EDAM
Eurofins
Graham & Brown
Normet
NHS Great Western Hospitals
Octavia Housing
Sea Cohort
Wessex Searches
Wessex Water
Abel
ABF
AB Mauri
ACH
Air Liquide
Arrow
Browne Jacobson
Capgemini
EDAM
Eurofins
Graham & Brown
Normet
NHS Great Western Hospitals
Octavia Housing
Sea Cohort
Wessex Searches
Wessex Water

Frequently Asked Questions

Microsoft Dynamics 365 Sales is a cloud-based CRM platform that helps sales teams manage leads, opportunities, and customer relationships. It includes AI-powered features like Copilot for email drafting, meeting preparation, and pipeline forecasting, all integrated natively with Outlook and Teams.

D365 Sales offers three tiers: Sales Professional at approximately £49 per user per month, Sales Enterprise at approximately £71, and Sales Premium at approximately £101. Most mid-market organisations choose Enterprise for Copilot AI and unlimited customisation. Veriland Consulting can help you find the right licence mix.

Yes. Veriland Consulting has extensive experience migrating organisations from Salesforce to Dynamics 365 Sales. We handle full data migration, custom object mapping, workflow recreation, and user transition planning. The timeline depends on the complexity of your Salesforce setup.

Yes. D365 Sales integrates natively with Outlook and Teams. Sales reps can view and update CRM records directly from their inbox, track emails automatically, and share opportunity details in Teams channels without switching applications.

Copilot is Microsoft's AI assistant embedded in D365 Sales Enterprise and Premium. It drafts personalised emails, prepares meeting briefs, scores opportunities, and answers natural language questions about your pipeline. It is designed to reduce admin time and help reps focus on selling.

The timeline depends on the number of users, the complexity of the data migration and the integration requirements. Veriland Consulting offers fixed-scope CRM starter packages for straightforward deployments.

Yes. D365 Sales integrates natively with Dynamics 365 Business Central and Finance & Operations. It also connects with third-party ERPs via Power Automate, Azure Integration Services, or custom connectors. This gives your sales team real-time visibility into pricing, stock, and order status.

Yes. D365 Sales Professional is designed for smaller teams that need core CRM without advanced AI features. It scales seamlessly to Enterprise and Premium as your team grows, so you never need to re-platform.

D365 Sales includes built-in dashboards for pipeline visibility, win/loss analysis, and sales performance. Enterprise and Premium tiers add AI-driven forecasting and conversation intelligence. Power BI integration enables advanced reporting with custom visualisations.

D365 Sales is licensed per user per month. You can mix licence tiers within your organisation, for example Enterprise licences for your core sales team and Professional licences for occasional users. Veriland Consulting can help you optimise your licence spend.

Related Case Studies

Global Vitamin Manufacturer Powered by FO & AI

Global Vitamin Manufacturer Powered by FO & AI

XenVit deployed Dynamics 365 Finance & Operations across multinational operations and fine-tuned an open-source LLM on Azure to transform sales, marketing and customer service.

Ready to transform your sales process?

Book a free discovery call to see how Dynamics 365 Sales can accelerate your pipeline.

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Or call us directly: 01625 569 777