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Dynamics 365 Sales logo
  1. Capabilities
  2. CRM Solutions

Microsoft Dynamics 365 Sales

Win more deals with AI-powered CRM that works where your team works — in Outlook, Teams, and on mobile.

Book a Discovery CallRequest a Demo
  • Overview
  • Copilot in D365 Sales
  • Key Benefits
  • Core Capabilities
  • Licensing & Pricing
  • D365 Sales vs Competitors
  • Migration Paths
  • Integration Capabilities
  • Industry Use Cases
  • The Veriland Approach
  • Why Businesses Trust Us
  • Frequently Asked Questions
  • Related Case Studies
  • Get Started

Overview

Microsoft Dynamics 365 Sales is an AI-powered CRM platform that unifies pipeline management, sales forecasting, and customer engagement in one cloud-based solution. Used by over 45,000 organisations globally, it integrates natively with Outlook, Teams, and the wider Microsoft ecosystem.

  • Organisations report up to 15% increase in revenue after implementing D365 Sales.
  • Sales teams see 20% faster deal closures with AI-powered guided selling.
  • Up to 30% reduction in administrative time through automatic activity capture.
  • 58% of SMEs view technology that makes sales improvements as very important.
  • 79% of customers expect consistent interactions, yet 55% say it feels like they are communicating with different departments.
  • 80% of customers say the experience provided is almost as important as products and services.

Who is Dynamics 365 Sales for?

Sales teams of 5 to 500+ users in B2B or B2C environments. Companies outgrowing spreadsheets, HubSpot free tier, or basic CRM tools. Organisations that need pipeline visibility, forecasting accuracy, and a CRM that works within Outlook and Teams rather than as a separate application.

Copilot in Dynamics 365 Sales

Sell smarter with AI by your side

  • Draft personalised emails and follow-ups from CRM context with a single click
  • Prepare for meetings with auto-generated briefs summarising account history, open opportunities, and recent interactions
  • Get AI-driven opportunity scoring and next-best-action recommendations to focus effort on winnable deals
  • Ask natural language questions like “Show me deals closing this month over £50k” and receive instant, accurate answers
Sales team collaborating with AI-powered CRM tools

Key Benefits

  • Accelerate deals with guided selling and automated follow-ups
  • Improve forecast accuracy with AI-driven pipeline analytics
  • Unify customer view across marketing, sales, and service
  • Work where your team works — Outlook, Teams, mobile
  • Reduce admin time with automatic activity capture
  • Scale seamlessly from 5 to 500+ users without platform changes

Core Capabilities

Lead & Opportunity Management

Capture, qualify, and progress leads through configurable sales stages with automated lead scoring and assignment rules.

Sales Forecasting & Analytics

AI-driven forecasting with pipeline analytics, win/loss analysis, and embedded Power BI dashboards for real-time visibility.

Relationship Intelligence

Automatic relationship mapping, health scoring, and LinkedIn Sales Navigator integration to identify warm introductions and at-risk accounts.

Sales Automation

Automated sequences, follow-ups, approvals, and document generation to eliminate repetitive manual tasks.

Licensing & Pricing

Microsoft Dynamics 365 Sales is licensed per user per month with three tiers. Most mid-market organisations choose Sales Enterprise for Copilot AI and unlimited customisation. Veriland Consulting helps you select the right licence mix for your team.

FeatureSales ProfessionalSales EnterpriseSales Premium
Lead & Opportunity Management
Sales ForecastingBasic
Copilot AI Assistance
LinkedIn Sales Navigator
Relationship Intelligence
Custom Entities15UnlimitedUnlimited
Conversation Intelligence
Starting Price (per user/month)~£49~£71~£101

Prices are approximate and subject to Microsoft licensing terms. Contact us for a tailored quote.

Most UK sales teams start with Sales Enterprise for full Copilot AI and customisation capabilities, adding Sales Professional licences for users who need core CRM without advanced AI features. View our CRM Starter Pack.

D365 Sales vs Competitors

Choosing the right CRM is a critical decision. Here is how Microsoft Dynamics 365 Sales compares with other popular CRM platforms used by UK businesses.

FeatureD365 SalesSalesforceHubSpot CRMZoho CRM
Native Outlook & Teams Integration
Built-in AI (Copilot)
LinkedIn Sales Navigator
Power Platform Extensibility
ERP Integration (BC/F&O)
Total Cost of OwnershipLowerHigherMidLower
UK Data Residency
Implementation ComplexityMediumHighLowLow

Comparison based on publicly available feature information. Individual capabilities may vary by edition and licensing.

Migration Paths

Switching CRM can feel daunting, but Veriland Consulting has delivered dozens of successful migrations. Here are the most common migration paths we support.

From Salesforce

Full data migration including contacts, opportunities, custom objects, and reports. User transition planning, workflow recreation, and integration repointing to ensure continuity.

From HubSpot

Contact and deal migration, marketing workflow handoff, form and landing page transition, and integration reconnection with your existing tech stack.

From Zoho CRM

Data extraction from Zoho modules, field mapping to D365 entities, automation migration, and user retraining with role-based adoption plans.

From Spreadsheets

Data structuring and cleansing, sales process definition, pipeline stage configuration, and comprehensive team training to establish CRM discipline.

Every migration includes parallel running, data validation, user training, and post-go-live hypercare support. Discuss your migration with us.

Integration Capabilities

Dynamics 365 Sales connects with the tools your business already uses. Native Microsoft integrations work out of the box, and the Power Platform ecosystem enables custom connections without code.

Outlook
Microsoft Teams
LinkedIn Sales Navigator
Power BI
Power Automate
Business Central
Finance & Operations
SharePoint
Power Apps

Need a custom integration? Veriland builds bespoke connectors using Azure Integration Services for complex, high-volume data flows. Learn more about our integration services.

Industry Use Cases

Dynamics 365 Sales is not a one-size-fits-all CRM. Veriland tailors implementations to match the specific sales processes and industry requirements of each client.

Professional Services

Project-based selling, relationship management, repeat business tracking, and proposal automation.

Manufacturing

Quote-to-order processes, distributor management, product configuration, and volume pricing.

Retail & eCommerce

B2B sales portals, wholesale ordering, customer segmentation, and loyalty programme integration.

Distribution

Account management, territory planning, volume pricing, and order tracking.

The Veriland Approach

Veriland Consulting makes switching to Dynamics 365 Sales straightforward. Our proven methodology minimises disruption and maximises user adoption.

Discovery & CRM Audit

Assess current sales processes, data quality, and technology landscape to identify quick wins and long-term goals.

Solution Design

Configure D365 Sales to match your pipeline stages, automation rules, approval workflows, and reporting needs.

Data Migration & Integration

Migrate contacts, opportunities, and history from your existing system; connect to ERP and marketing platforms.

Training & Adoption

Role-based training for reps, managers, and admins with adoption KPI tracking and ongoing support.

Why Businesses Trust Veriland

80%
Say experience matters as much as products
58%
Of SMEs prioritise sales tech
20%
Faster deal closures
15%
Average revenue increase
Abel
ABF
AB Mauri
ACH
Air Liquide
Arrow
Browne Jacobson
Capgemini
EDAM
Eurofins
Graham & Brown
Normet
NHS Great Western Hospitals
Octavia Housing
Sea Cohort
Wessex Searches
Wessex Water
Abel
ABF
AB Mauri
ACH
Air Liquide
Arrow
Browne Jacobson
Capgemini
EDAM
Eurofins
Graham & Brown
Normet
NHS Great Western Hospitals
Octavia Housing
Sea Cohort
Wessex Searches
Wessex Water
Abel
ABF
AB Mauri
ACH
Air Liquide
Arrow
Browne Jacobson
Capgemini
EDAM
Eurofins
Graham & Brown
Normet
NHS Great Western Hospitals
Octavia Housing
Sea Cohort
Wessex Searches
Wessex Water

“Veriland helped us migrate from Salesforce to Dynamics 365 Sales in 8 weeks. Our team now works entirely within Outlook and Teams — adoption was immediate.”

Sales Director, Sales Director at UK Professional Services Firm

Frequently Asked Questions

Microsoft Dynamics 365 Sales is a cloud-based CRM platform that helps sales teams manage leads, opportunities, and customer relationships. It includes AI-powered features like Copilot for email drafting, meeting preparation, and pipeline forecasting, all integrated natively with Outlook and Teams.

D365 Sales offers three tiers: Sales Professional at approximately £49 per user per month, Sales Enterprise at approximately £71, and Sales Premium at approximately £101. Most mid-market organisations choose Enterprise for Copilot AI and unlimited customisation. Veriland Consulting can help you find the right licence mix.

Yes. Veriland Consulting has extensive experience migrating organisations from Salesforce to Dynamics 365 Sales. We handle full data migration, custom object mapping, workflow recreation, and user transition planning. A typical migration takes 6 to 12 weeks depending on complexity.

Yes. D365 Sales integrates natively with Outlook and Teams. Sales reps can view and update CRM records directly from their inbox, track emails automatically, and share opportunity details in Teams channels without switching applications.

Copilot is Microsoft's AI assistant embedded in D365 Sales Enterprise and Premium. It drafts personalised emails, prepares meeting briefs, scores opportunities, and answers natural language questions about your pipeline. It is designed to reduce admin time and help reps focus on selling.

A standard D365 Sales implementation takes 6 to 14 weeks depending on the number of users, data migration complexity, and integration requirements. Veriland Consulting offers fixed-scope CRM starter packages for straightforward deployments.

Yes. D365 Sales integrates natively with Dynamics 365 Business Central and Finance & Operations. It also connects with third-party ERPs via Power Automate, Azure Integration Services, or custom connectors. This gives your sales team real-time visibility into pricing, stock, and order status.

Yes. D365 Sales Professional is designed for smaller teams that need core CRM without advanced AI features. It scales seamlessly to Enterprise and Premium as your team grows, so you never need to re-platform.

D365 Sales includes built-in dashboards for pipeline visibility, win/loss analysis, and sales performance. Enterprise and Premium tiers add AI-driven forecasting and conversation intelligence. Power BI integration enables advanced reporting with custom visualisations.

D365 Sales is licensed per user per month. You can mix licence tiers within your organisation, for example Enterprise licences for your core sales team and Professional licences for occasional users. Veriland Consulting can help you optimise your licence spend.

Related Case Studies

Global vitamin manufacturer powered by FO and a fine-tuned LLM

Global vitamin manufacturer powered by FO and a fine-tuned LLM

XenVit deployed Dynamics 365 Finance & Operations across multinational operations and fine-tuned an open-source LLM on Azure to transform sales, marketing and customer service.

Ready to transform your sales process?

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