
Most UK mid-market organisations that run VMware now face two pressures at once: a renewal under Broadcom's per-core subscription model, and the end of general support for vSphere 8 on 11 October 2027. You can renew, negotiate, move to another on-premises platform or move workloads into Azure, and the right answer usually differs from one workload to the next. This guide sets out the facts as of October 2026, each one tied to a dated source, and explains how we would plan the exit.
Broadcom completed its acquisition of VMware on 22 November 2023. It changed how VMware is sold within weeks, and the changes have continued through 2026.
Broadcom stopped selling VMware perpetual licences in December 2023, The Register reported. It also stopped selling new support and subscription (SnS) renewals for those licences. Existing holders keep the right to use what they bought, but they get support only until their current SnS contract ends. An estate on perpetual licences therefore runs without vendor support once its SnS lapses, unless the owner moves to a subscription.
Broadcom cut the core portfolio to two bundles: VMware Cloud Foundation (VCF) and VMware vSphere Foundation (VVF). Both are the editions on the version 9 line, and VMware announced the general availability of VCF 9.1 in a blog post dated 12 May 2026. VCF adds NSX networking, VCF Automation and HCX on top of what VVF includes.
vSphere Standard and vSphere Enterprise Plus remain listed, but only up to vSphere 8.0 Update 3. No vSphere 9 Standard or Enterprise Plus exists. VMware told The Register in September 2026 that it is working on a new vSphere Standard edition. Paul Turner, chief product officer of the VCF Division, made the comment, and Ram Velaga said Standard suits environments of roughly 128 cores. We have found no release date, version number or price for it as of October 2026. Treat it as a question to raise at renewal, not as a plan.
VCF and VVF subscriptions are licensed per physical core. Each CPU counts as at least 16 cores, so a host with two 8-core CPUs is licensed as 32 cores. Hosts with small CPUs pay for cores they do not have.
Distributors told partners in late March 2025 that the minimum order would rise from 16 to 72 cores per product from 10 April 2025, for new purchases and renewals. The rule never took effect. Heise reported a distributor confirming that customers could again buy from 16 cores, and Dutch IT Channel reported on 8 April 2025 that Broadcom had cancelled it for EMEA. We have not found a Broadcom document that states the current minimum outside EMEA, so get it in writing from your reseller.
Broadcom ended the free vSphere Hypervisor (ESXi 7.x and 8.x) in February 2024. A free edition came back with ESXi 8.0 Update 3e (build 24677879), which users download from the Broadcom Support Portal. vCenter cannot manage it. It has no vMotion, DRS, HA or VADP backup, it allows up to two physical CPUs and 8 vCPUs per VM, and Broadcom provides no support. Broadcom's knowledge base article does not mention a free ESXi 9 edition. We treat free ESXi as a lab tool, not a production platform.
Broadcom ended its existing VMware Cloud Service Provider (VCSP) programme outside the EEA on 31 October 2025 and replaced it with an invitation-only model. Partners it did not invite received non-renewal notices on 15 July 2025. The white-label model, which let small providers resell VMware cloud services through larger partners, ended on the same day.
The European VCSP programme closed in January 2026, and dropped partners had to finish all transactions by 31 March 2026. The Register reported in October 2026 that dropped partners lost the right to resell from October 2025 and may not run VMware-based clouds after March 2027. IBM has sold contracts for hundreds of its VCF 7 and 8 cloud customers to 11:11 Systems. Anyone who runs VMware in a hosted or managed cloud should ask the provider now whether it remains in Broadcom's programme.
vSphere 7.0 reached end of general support on 2 October 2025, after Broadcom extended the date from 2 April 2025. vSphere 8.0 (ESXi 8.x and vCenter 8.x) reaches end of general support on 11 October 2027. vSAN 8.x, NSX 4.x, VCF 5.2.x, Aria 8.18.x, HCX 4.x and Live Recovery 9.0.x reach end of service on the same day. Broadcom says it then gives "no Technical Support and no new patches", and it recommends moving to VCF 9 or VVF 9.
That date matters more than any renewal date. A vSphere 8 estate has two real choices before October 2027: upgrade to the version 9 line under a VCF or VVF subscription, or run somewhere else.
The public figures on VMware cost increases come from parties to disputes and from industry commentators. None of them is a Broadcom figure, and several sit inside disputes that remain open or settled on private terms. Read each one as a claim.
| Who | What they claim | Context |
|---|---|---|
| AT&T | Broadcom proposed a 1,050% increase in its annual VMware bill | Alleged in a 2024 New York court filing. The parties reached a settlement in principle on 21 November 2024 and did not publish terms. |
| CISPE members | VMware price increases of 800% to 1,500% | Reported by CISPE's European Cloud Competition Observatory (ECCO) |
| CISPE | Prices have risen tenfold since the acquisition | Secretary general Francisco Mingorance described "outrageous and unjustified price hikes" (March 2026) |
| Tesco | Licensing changes raised its prices by 237% | Claim in Tesco's court filing, as reported by ITPro citing Law360 |
| A Gartner analyst | "it is common to hear of 2X and 3X increases in cost" | Quoted by IT Brew in June 2025, about clients negotiating with Broadcom |
Gartner research VP Julia Palmer also said, as reported by The Register in September 2025, that more than a third of workloads now on VMware will run on another platform by 2028.
None of these figures predicts your renewal. Your number depends on your core count, the bundle you need and the terms you negotiate. Get a written quote for the exact cores you will license, then compare it with the alternatives over the same period. Our guide to building an honest VMware exit cost model shows how to do that without flattering either side.
The European Commission asked Broadcom for information in 2024 after it received information that Broadcom was changing VMware licensing and support conditions. The cloud industry group CISPE has pressed the issue since:
We have found no Commission decision on CISPE's request for interim measures. Do not build a plan that depends on one.
The Competition and Markets Authority cleared the merger in August 2023 after a phase 2 review. We have found no CMA investigation or published complaint about VMware licensing since then.
Tesco sued Broadcom, VMware and its reseller Computacenter in the UK High Court in 2025, claiming at least £100 million. Tesco says Broadcom's changes undermined perpetual VMware licences it bought in 2021. Its 2026 filings, as reported, say it is moving about 40,000 server workloads off VMware and that it declined at least four Broadcom offers. These are Tesco's claims in live litigation, and we have found no ruling on them.
The Register reported in March 2026 that around nine UK cloud providers remain in VMware's partner plans after the European VCSP changes. It named six: Redcentric, ANS, Vodafone, Softcat, Caranet and Node4. A UK hosted VMware option therefore still exists, but from a smaller pool of providers.
You have more choices than "renew" or "move everything to the cloud", and most estates use several. We group them into three families.
Renewal buys time, and sometimes time is the right purchase. The levers that matter are the core count (retire and consolidate hosts before you count), the bundle (do not pay for NSX, VCF Automation or HCX through VCF if VVF covers what you use) and the term. A short renewal can act as a bridge while you exit the workloads that should leave. It does not remove the vSphere 8 deadline: staying past October 2027 means the version 9 line.
Several mature platforms run VMs on your own hardware.
Azure gives you five routes, and we choose one per workload.
| Route | Where it runs | How workloads move | Best fit | Watch for |
|---|---|---|---|---|
| Renew VCF or VVF | Your data centre | They stay put | Estates mid-way through a hardware cycle that need time | Per-core licensing with a 16-core floor per CPU; vSphere 8 support ends 11 October 2027 |
| Azure Local | Your data centre | Converted to Hyper-V | Data that must stay on site; Microsoft-centred teams | Priced per physical core plus Azure services |
| SUSE Virtualization with Rancher | Your data centre or hybrid | vm-import-controller (source VM shuts down) | Teams running VMs and containers together | v1.9.0 upgrade not yet recommended by the project |
| Nutanix AHV | Your data centre | Nutanix Move | Organisations already buying Nutanix hardware | Platform change for operations teams |
| Proxmox VE | Your data centre | Built-in ESXi import | Smaller estates with strong Linux skills | Check support arrangements before production use |
| OpenShift Virtualization | Your data centre or cloud | Migration Toolkit for Virtualization | Red Hat shops consolidating VMs and containers | Kubernetes skills needed to run VMs |
| Azure VMware Solution | Azure | HCX, as-is | Fast exit from a data centre or provider | You still buy VCF for every host core |
| Azure VMs | Azure | Azure Migrate agentless replication | Most Windows and Linux servers | SQL Server 2016 ESUs are now paid on Azure |
| Containers on AKS | Azure | Rebuild as containers | Containerised or stateless applications | Windows node limits on AKS |
| Modernise to PaaS | Azure | Code and data changes | Applications with a long future and available source code | More effort up front |
| Replace with SaaS | Microsoft cloud | Data migration and process redesign | AX 2012, NAV and other end-of-life packages | Business change, not just IT change |
One estate often needs several routes. We took an oil and gas company in Scotland, which ran its own VMware infrastructure, off VMware using three of them: its containerised applications moved to SUSE Rancher, its ERP was replaced with Dynamics 365 Finance & Operations, and its other workloads, including the SQL Server estate, moved to Azure platform services rather than just VMs. The oil and gas VMware exit case study describes the project. For a workload-by-workload decision method, read AVS, Azure VMs, containers or rebuild?
AVS gives you private clouds of VMware vSphere clusters on dedicated bare-metal Azure hosts, with vCenter, vSAN, vSphere and NSX. Microsoft manages the infrastructure and the VMware software lifecycle. Each cluster needs at least 3 hosts and holds at most 16. New deployments currently run vCenter and ESXi 8.0 U3k, NSX 4.2.3.2 and HCX 4.11.4.
Customers must buy VCF licences directly from Broadcom to use hyperscaler VMware services. New AVS node purchases have not included a VCF licence since 1 November 2025. Microsoft's licensing reference sets these dates:
| Date | What happens |
|---|---|
| 15 October 2025 | Microsoft fixed the number of vDefend Firewall cores included with VCF. Use above that needs a Broadcom vDefend add-on. |
| 1 November 2025 | New AVS deployments must use portable VCF (bring your own licence). |
| 31 October 2026 | Licence-included pay-as-you-go deployments must move to portable VCF to stay compliant. |
| 30 August 2027 | Licence-included reserved instances must be exchanged for VCF BYOL reservations, or the customer moves off AVS. A reservation that expires earlier loses the licence-included benefit when it expires. |
The 31 October 2026 deadline falls eight days after this guide's publication date. Any AVS customer still on licence-included pay-as-you-go hosts needs a portable VCF subscription registered now.
The subscription must cover every physical core in every host. AV36 and AV36P count as 36 cores, AV48 as 48, AV52 as 52 and AV64 as 64, so a minimum three-node AV64 cluster needs 192 cores of VCF. Microsoft reports BYOL registrations and associated customer data to Broadcom monthly, and it may suspend over-deployed or unregistered private clouds. Three-node AVS trials last 60 days and need a trial VCF key from Broadcom.
| Region and zone | Node SKUs available | Notes |
|---|---|---|
| UK South AZ01 | AV36, AV36P, AV52, AV64 | Multi-AZ (stretched) private clouds supported in UK South |
| UK South AZ02 | AV36, AV64 | |
| UK South AZ03 | AV36P, AV64 | AV64 marked as limited availability |
| UK West AZ01 | AV36 (limited availability), AV64 | No multi-AZ support |
AV48 is not listed in either UK region. Both regions support 7 AV64 fault domains. AVS Generation 2, which deploys private clouds directly into an Azure virtual network and supports only AV64 hosts with vSAN ESA, is available in UK South and UK West.
Microsoft has not published an official AVS timeline for VCF 9. A Microsoft Q&A moderator said in June 2026 that upgrading AVS from VMware 8.x is Microsoft's responsibility. Check the AVS release notes before you assume any date.
Our view: AVS is the right tool when you need to leave a building or a provider fast and cannot refactor in time. It is rarely the end state for a mid-market estate, because the VCF subscription still sits on top of the Azure cost.
| Date | Event | Source |
|---|---|---|
| 22 November 2023 | Broadcom completes its acquisition of VMware | Broadcom |
| 2 October 2025 | vSphere 7.0 end of general support | Broadcom |
| 31 October 2025 | VCSP programme outside the EEA and the white-label model end | heise |
| 1 November 2025 | New AVS deployments must bring their own VCF | Microsoft |
| 14 July 2026 | SQL Server 2016 extended support ends | Microsoft |
| 15 July 2026 | SQL Server 2016 ESU billing starts, including on Azure | Microsoft |
| 30 September 2026 | Classic agent-based Azure Migrate replication fully retired | Microsoft |
| 13 October 2026 | Windows Server 2012 and 2012 R2 ESUs end | Microsoft |
| 31 October 2026 | AVS licence-included pay-as-you-go hosts must move to portable VCF | Microsoft |
| 11 January 2027 | Dynamics NAV 2017 extended support ends | Microsoft |
| 12 January 2027 | Windows Server 2016 extended support ends | Microsoft |
| 13 January 2027 | Arc billing for Windows Server 2016 ESUs starts | Microsoft |
| March 2027 | Dropped VCSP partners may no longer run VMware-based clouds | The Register |
| 30 June 2027 | Microsoft's FY27, and its current funding year, ends | Microsoft |
| 8 July 2027 | Free SQL Server 2014 ESUs on Azure end | Microsoft |
| 30 August 2027 | Licence-included AVS reservations must be exchanged | Microsoft |
| 11 October 2027 | vSphere 8, vSAN 8, NSX 4, VCF 5.2 and HCX 4 reach end of support | Broadcom |
| 11 January 2028 | Dynamics NAV 2018 extended support ends | Microsoft |
| 17 July 2029 | SQL Server 2016 ESUs end | Microsoft |
A good exit follows the same sequence whatever the destination. The tools below are Microsoft's, but the steps apply to any target.
Two retirements catch teams out. The classic agent-based replication experience retired fully on 30 September 2026, and agent-based dependency analysis is retired for new onboarding. Old runbooks that rely on either need rewriting.
A migration can break things nobody thought to test: a scheduled job, a print queue, a licence server tied to a MAC address, a hard-coded IP address in an integration. We build a UI and regression test baseline before migration, re-run it after cutover and hand over an evidence pack. We use AI agents for that work because they make a full baseline affordable. We already run AI testing for one anonymised client, where every release is AI-tested, including UI testing and Azure DevOps bug verification, and the client released more than 15 testing roles. That is release testing rather than a migration, and the agentic release testing case study describes it. Our post on proving every app still works after a VMware migration and our agentic software delivery page explain the method.
Azure Hybrid Benefit (AHB) lets you reuse Windows Server and SQL Server licences in Azure. Windows Server needs core licences with active Software Assurance or qualifying subscription licences. Each VM needs at least 8 core licences, and a processor licence counts as 16 core licences. For SQL Server, AHB covers Azure SQL Database (vCore tiers, not serverless), SQL Managed Instance and SQL Server on Azure VMs, and Microsoft's page also lists AVS and Azure Local as eligible. Microsoft claims savings of up to 80% for Windows Server and up to 85% for SQL Server against pay-as-you-go rates, and notes that actual savings vary. It allows 180 days in which the same licences can run both on-premises and in Azure during migration.
Free ESUs on Azure used to be a strong reason to move old servers. That has changed. Microsoft announced on 27 March 2026 that any new ESU offerings from 1 April 2026 carry the same price inside and outside Azure, and that the change does not apply to existing offerings such as Windows Server 2012 ESUs.
| Product | Support status | ESUs on Azure, as of October 2026 |
|---|---|---|
| Windows Server 2012 and 2012 R2 | ESUs ended on 13 October 2026, the final release | None. Arc-enabled ESU licences were deactivated on 14 October 2026. |
| Windows Server 2016 | Extended support ends on 12 January 2027 | ESUs give Critical and Important updates for up to three years, through 2030. Configurable in the Azure portal from 3 August 2026; Arc billing starts on 13 January 2027. Microsoft has not stated that they are free on Azure. |
| SQL Server 2014 | Extended support ended on 9 July 2024 | Free on Azure VMs, AVS and Azure Stack until 8 July 2027 |
| SQL Server 2016 | Extended support ended on 14 July 2026 | Paid. Billing started on 15 July 2026, and ESUs run until 17 July 2029. |
Microsoft's AVS ESU page (updated 5 May 2026) still says ESUs are free in Azure, including AVS. The SQL Server ESU FAQ, updated on 19 October 2026, says SQL Server 2016 ESUs are no longer free on Azure VMs or AVS. We plan on the newer SQL Server guidance. A Microsoft Q&A moderator also said in May 2026 that Windows Server ESUs "may involve additional licensing charges" depending on agreement type. Budget for Windows Server 2016 ESUs as a paid item unless Microsoft confirms otherwise for your agreement.
Azure offers a savings plan for compute and a savings plan for databases. Each is a one-year or three-year hourly spend commitment that does not roll over and cannot be cancelled or refunded. The compute plan covers infrastructure on Azure VMs, App Service and several container services, but not software, networking or storage. The database plan covers Azure SQL Database, SQL Managed Instance and other managed databases, plus hourly SQL Server licences on Azure VMs and Arc.
Reservations give deeper discounts for a specific resource, size and region, and they suit stable workloads. Savings plans suit workloads that will change. We commit only after a wave has settled, because a migration estate changes shape for months. AVS has its own reserved instances, and licence-included AVS reservations must be exchanged for VCF BYOL reservations by 30 August 2027.
Microsoft announced Azure Accelerate on 7 July 2025. It combined Azure Migrate and Modernize, Azure Innovate and Cloud Accelerate Factory, which provides Microsoft experts to deploy more than 30 Azure services at no extra cost.
For FY27 (1 July 2026 to 30 June 2027), Microsoft's Azure Accelerate page uses the name Frontier Accelerate for Azure. It lists Azure credits, partner engagement funding, funded assessments, a sandbox and Cloud Accelerate Factory, and it names VMware to AVS as a supported scenario. Frontier Accelerate is Microsoft's FY27 umbrella framework, with offerings for Copilot, AI-ready productivity, business processes, Azure, security and Marketplace.
Microsoft partners with the relevant specializations can access partner engagement funding and funded assessments for their customers. Microsoft lists Azure specializations relevant to VMware migrations, including Infra and Database Migration to Microsoft Azure, Microsoft Azure VMware Solution, and Hybrid Cloud Infrastructure with Azure Stack HCI. Each needs the aligned Solutions Partner designation, performance and skilling requirements, and a passed audit. Microsoft's public pages do not state exactly which specialization a partner needs before it can claim FY27 VMware migration funding.
The partner programme is also moving. Microsoft stopped accepting new Azure Expert MSP applications on 15 September 2026, will stop renewals in January 2027 and recommends the new Frontier Partner specialization instead.
Microsoft introduced the VMware Rapid Migration Plan for AVS in 2024, covering reserved-instance price protection, Azure Hybrid Benefit, free ESUs and partner funding. We could not confirm that its terms still apply in October 2026, and its free ESU element no longer holds for SQL Server 2016. Ask your partner to show you the current programme terms in writing, and treat funding as a bonus to the business case, not its foundation.
Avoid these errors.
Private equity owners face extra timing questions around sales and carve-outs. Our post on VMware exit in PE portfolio companies covers them.
Our VMware exit service chooses one of five routes for each workload: AVS as a bridge, Azure VMs, containers on AKS or on SUSE Rancher with SUSE Virtualization, application modernisation, or replacement with SaaS such as Dynamics 365. We use agents to speed up discovery and code analysis, build a cost model against your Broadcom renewal, test every application before and after cutover, and run the estate as a managed service afterwards.
The supporting guides go deeper on each decision:
We map your estate, choose a route for each workload, model the cost against your Broadcom renewal and prove every application still works after cutover.
Or call us directly: 01625 569 777